We believe in
skill.
There’s power in numbers.
We don’t just want to build bigger boats. We want to raise the tide for all MSPs.
We’ve seen first-hand how sharing ideas can provide powerful solutions to complex problems. That’s why we built Rising Tide – A company that seeks to use those ideas to benefit of our entire industry.
Why We Do What We Do
Our Mission
Our mission is to serve as a catalyst for growth and success. We commit ourselves to empower MSPs by providing top-notch, transformative services designed to boost their performance. We believe in fostering independence, not dependence, and our ultimate goal is to equip MSPs with the knowledge, tools, and strategies they need to thrive independently. Our success is measured by the resilience and self-sufficiency of our clients, rather than their ongoing need for our services.
Who we are
Our Team
Mendy Green
Founder
Mendy is a self-professed “fixer” with over 13 years of experience in the MSP industry, including his time as CTO of a 100-person MSP. He’s the go-to expert for complex challenges, and when something seems unfixable, Mendy thrives on being the one who gets it done. His dual passion is clear: solving tough problems and transforming the world of tech into something everyone can actually enjoy and benefit from. A fixture in the MSPGeek community and currently serving as Interim CEO, Mendy is as much a teacher as he is a technician. His leadership extends far beyond just offering quick fixes—he’s committed to mentoring others and helping them elevate their skills, whether they’re troubleshooting day-to-day issues or making strategic business decisions. His practical, no-nonsense approach means he cuts through the clutter and offers solutions that work in the real world, not just in theory. At Rising Tide, Mendy’s focus is on empowering both people and businesses to grow, innovate, and succeed. He’s not one to sugarcoat things, but you’ll leave a conversation with him not just with a solution, but with the knowledge and confidence to make tech work for you long-term.
Elizabeth Copeland
Partner
El is a leader with deep multidisciplinary experience in creating branding strategies and building strong operational frameworks for diverse teams, ranging from SaaS startups and MSPs to education, non-profits, and public service. Her approach combines strategic thinking with hands-on execution, ensuring that both branding and operations align with the core values of each organization she works with. Passionate about fostering community, El excels at blending innovation with human connection, helping to build environments where collaboration thrives. Whether it’s guiding a startup to clarify its brand identity or optimizing processes for an established MSP, El’s ability to balance creativity with practicality ensures that teams not only grow but excel. Her holistic approach ensures that operational efficiency and team culture are always in sync, creating results that are both meaningful and sustainable.
When they’re not behind a computer, El enjoys geeking out about Doctor Who, weight training, and gardening.
Benjamin Bennett-Day
Consultant
Ben knows HaloPSA like the back of his hand, having come straight from the source. Whether it’s automations, runbooks, or diving into the more complex side of things, Ben thrives on finding creative solutions to problems that don’t have easy answers. His technical expertise, combined with a love for problem-solving, makes him a go-to consultant when things get tricky.
Outside of work, Ben can often be found playing football (soccer), biking through London, or baking fresh bread—a perfect way to relax after solving tough tech problems.
Lucas Coulson
Consultant
Lucas brings a wealth of experience from Rewst and a strong background in the MSP world. Having exited his own MSP and spent time in internal IT roles, Lucas has discovered his passion: working directly with MSPs to implement automation solutions. Whether it’s simplifying processes or finding new ways to streamline workflows, automation is Lucas’s sweet spot, and he’s always looking for ways to help MSPs work smarter.
When he’s not at his desk, Lucas can be found fishing, backpacking, or doing anything that gets him out into the mountains and away from the everyday grind.
What We Stand For
Our Values
Stay in touch
One of the main sources of conflict in the world is the frustration and distrust that stems from improper or mismanaged communication. We strive for constant communication at all times to set expectations and ensure smooth interactions
Brutally honest
We want to be transparent, and honest to a fault, integrity is where it’s at, while still giving tact and elegance its rightful place.
Make an impact
Everything we do is towards progress. We’re actively moving the needle and thriving, not surviving.
Walk a mile
We put ourselves in the other’s shoes and understand their perspective, we want to make sure we know what we are solving for and FEEL the pain points that need to be addressed
Walk outside the box
We want to make sure the right tool is used at the right time. If a solution we have doesn’t fit perfectly, let’s take the time to explore the problem and identify if a better solution is available.
Never stop learning
Even if it’s something we know, there’s always more to learn and we should be open to the idea of change and be agile to it. Our value is our skills not our knowledge.
Don’t be evil
Some are not more equal than others, everyone should be treated the way we ourselves would want to be treated. Respectfully, honestly, and equally.
Eye on the prize
We are working towards a goal and want to make sure everything we do is for that goal. We do not want to get lost in the weeds and forget the path we are heading for.