Refresh your Resume

By  
El Copeland
January 4, 2025
20 min read
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When is the last time you updated your Resume/CV?  

There was a little bit of chatter in the MSPGeek Discord last month about what actually needs to go on a resume.  (MSPGeek Website | MSPGeek Discord)

It got me curious: how many of my friends in the MSP space have an up-to-date resume, and one that they’re proud of?  

Uh-oh, have you not dusted yours off in a few years?

Let’s talk about why you might want to change that even if you’re happy where you are and some practical advice for updating yours into something you’re proud to showcase.  

What is a Resume and how is it different from a CV?  

Let’s start with the basics.  

A resume is a generally a concise document highlighting your professional experience, skills, and accomplishments. When I’m coaching others, I use the analogy that a good resume is just a firm handshake. It's what gets your foot in the door for hopefully further conversations. You’ll want your resume to be tailored to your current interests and objectives, whittled down to reflect your story and expertise.  

On the other hand, a CV, or curriculum vitae, comes from Latin words curriculum, which came from the original word currere which translates to run, as in a race; and vitae, meaning life. Curriculum has since been adapted as an educational term for what you’d be learning in a class or program, but it originally just meant “what race are you running?”  

With that in mind, a CV literally translates to course of life, and as such it’s a beefier document than a resume, reflecting a detailed account of one’s professional journey, path, and achievements, showcasing a full history of your education, research, and work. I coach my people to keep both on hand, considering the CV as the “source of truth” for everything you’ve ever done with complete timelines and full descriptions, and creating multiple child resumes depending on your specific job application or use case.  

In general, in the MSP (Managed Service Provider) space and in the employment arena, these words are often used interchangeably but I encourage you to default to providing a simpler resume, and as such we’ll be focusing on that term in this article. However, there are places and times that it makes sense to provide a full CV and we’ll address that as we go.  

The Value of Keeping a Resume on Hand

Having an up-to-date resume is a good practice to keep even if you’re not actively looking for jobs.  Some companies that bid for work include team member resumes and CVs as evidence of that company’s competence and fit to win a particular Request for Proposal (RFP).  

It’s also helpful because you never know when the random person you meet at a conference, church, or bar, likes the cut of your jib and wants your resume to see if you’re a good fit for their company!

If you’re in Sales or Marketing, knowing what your technical teams’ Resumes and CVs look like can be a wealth of data for building proposals or providing accomplishments to prospective clients. It’s worth seeing if your team has up-to-date resumes so you know the high points of their skills and accomplishments and can brag about them accordingly.  

So enough about the why of a good Resume. Let’s talk about the how.  

Building a "Good” Resume

As someone who has applied for many jobs, read a good number of applications for my own businesses, and coached others in cleaning up their own, let’s talk about what makes a resume or CV successful to me and how I applied those ideals in my own resume. As you’ve surely noticed, the word good is in quotation marks – every bit of advice in here is built on years of learning and experience, but is by no means dictatorial or the final word on the resume that will get you the job of your dreams.  

My goal is to give you inspiration on revamping and practical advice further editing your own! If you follow these ideas, hopefully, you'll take your resume from "meh" to "good" and as you build your idea of what good looks like, you can make it "great."

Here is my current resume, for reference:  

What are your first thoughts? It’s ok if you hate it, it won’t hurt my feelings. The fact that you’re thinking about what could be a resume is the exciting part for me. We’ll use my resume to tear apart some of these rules so you have practical ideas for what to do, or not!

Rules I kept in mind:  

  1. You’re the Hero.  
  1. Lead with action.
  1. Context, context, context.  
  1. Show your Work

You’re the Hero.  

For the uninitiated, Doctor Who is a BBC Family Show about a millennia-old time-traveling alien who consistently finds himself saving the human race while meeting historic people and events from the past, present, and future.  In the 2024 Christmas special, Ncuti Gatwa as the Doctor finds himself trapped in a crappy hotel room by himself, for a year. “The long way ‘round” rings in the viewers’ ears as we are then escorted through the next year of the Doctor, watching his character development as he performs menial labor and often comical tasks. It’s heartwarming and tearjerking, and....

Don’t do that.  

Yeah, you heard me. Your resume is not the place for your growth or development. It’s not the place to give the ins and outs of your day-to-day. Your resume needs to be the high points. This is just the book cover, the summary, the short review enticing someone to pick you up and actually flip through the pages.  

Ways that you can do that include:  

  • Use a “Summary” and/or “Objective”.
    What is your overall story? Are you a phenomenal Tier 2 Technician looking for her next role leading a team as a Tier 3? Are you hoping to transition to leadership with your people skills? Are you wanting to contribute to a team with your depth of knowledge of security infrastructures? What should the reader of your Resume see first, and how should they read your story?  
  • Keep to the point.
    A rule of thumb often used is 10 years of work experience to one page of resume. IF you have more experience that requires more words, try to shorten it first. Or, include an appendix fully describing a project or situation.  
  • Maybe a picture.
    Honestly, I hate having a photo on a resume, but I was applying for a job outside of my local area and industry I wanted something that showed my character. I left it on the styling because I’m lazy. Be careful with photos, they can seem unprofessional.  

We want to know that you can speak Judoon, have commandeered a TARDIS, and are adept with both psychic paper and a Sonic Screwdriver. We do not need to know that you carjacked said TARDIS, brought someone a cheese toastie and pumpkin latte, or snogged Queen Elizabeth.  If the devil is in the details, well, leave the details and the devil out of your resume, dude.

This example is a little silly, but the point remains that YOU are the hero and YOU write your own story. Make sure the readers of your resume know what that is. And regardless of what story you write, your resume should always lead with Action.  

Lead with Action

What have you done that you have control over? Your resume should show that you’re an asset to the teams that you’re on and that the work you’ve done has shown your strength.  

Instead of framing things as being a part of a project or that something was imposed on you, stretch yourself to consider the decisions you made and how they were impactful.  

Check your resume in a grammar checker for  “passive voice” and eliminate it from your resume as much as possible. Passive voice makes it seem like you are just that: a passive bystander to things that you created. This isn’t the place for modesty, it’s a place for groundedness and intentionality! Don’t be scared to show them what you’ve got! Here are some good rules of thumb for your resume:  

  1. Start with action verbs: Use strong verbs such as developed, managed, increased, led, implemented, and optimized.
  1. Ask 'who did what?': When reviewing your bullet points, ask yourself who is performing the action, and make that the subject of the sentence.
  1. Quantify results: Adding metrics helps make the statement more assertive and shows the impact of your actions.

Here are some practical examples for how you can update passive voice with active voice.  

  • Ticket System Implementation
    • Passive: “A new ticketing system was implemented to streamline support requests.”
    • Active: “Implemented a new ticketing system that streamlined support requests, reducing response times by 20%.”
  • Customer Care
    • Passive: “Client issues were resolved in a timely manner.”
    • Active: “Resolved client issues within 24 hours, improving customer satisfaction ratings by 15%.”
  • Report Preparation
    • Passive: “Quarterly reports were prepared and presented by me for leadership review.”
    • Active: “Prepared and presented quarterly reports to leadership, providing data-driven insights that influenced key decisions.”
  • Training Employees
    • Passive: “Training programs were created for new hires.”
    • Active: “Created and led training programs for new hires, resulting in a 30% reduction in onboarding time.”
  • Security Updates
    • Passive: “System upgrades were performed to improve security.”
    • Active: “Performed system upgrades to improve security, reducing vulnerability incidents by 40% compared to previous year.”

Of note, it is highly possible that you don’t feel like you have the numbers or the confidence to do this, today.  There is a certain amount of intentionality and care that is required to start gathering these types of Key Performance Metrics or goals. It’s possible that your management is tracking some of these things already and you can talk to your manager about their goals for your department and roll those into your own successes.  

Context, Context, Context

Know your audience and keep it relevant in all the ways possible, I’d specifically encourage you to consider context of content and context of delivery.  

Content

We allude to this in the section on being the Hero, but keep multiple versions of your resume on hand depending on the role and company you are applying for! Review the business’s website and job listing for key words, phrases, or values to show you are a good fit. Remove work experience that isn’t applicable to the role. Don’t keep things in if they dilute what you are actually seeking to present yourself as. Customize your bullet points: Swap in key accomplishments that fit the job description. If the role focuses on leadership, highlight examples of mentoring or leading a team. If it’s technical, detail relevant certifications, tools, and projects.

Formatting

Use consistent headers, bullet points, and spacing to make your resume easy to scan. Avoid excessive detail that clutters the page. Stick to clean, professional fonts and clear section breaks.  

Keep it simple, but don’t be afraid of a little personality: A pop of color, a different font, or slightly unique formatting can be memorable—but don’t overdo it. Use section dividers, subtle lines, or an (one!) accent color to guide the eye. Include icons for contact info if appropriate, but ensure they don’t distract (choose SIMPLE icons with only one color and make sure all icons are from the same family pack).  

Keep font choices professional yet modern, such as using sans-serif fonts like Calibri or Lato. In general, I recommend not using more than one typeface, and limit the times you change it. Regular, bold, italic should get you far, and try to keep font sizes to three variations: title (36pt), header (18pt), body (12pt). Keep things consistent like you would be if you were marking up a webpage or application. And please, whatever you do, don’t express yourself through clever or cartoony fonts, this is for business, not your personal art gallery.

Delivery

How are you submitting your application? In person, by email, through a digital system?  

Will the person be reading this on a mobile device or printing it out?  

If in person, don’t be afraid to print off a color copy on nice, weighted cardstock for an in-person interview, and bring copies for other people who may be in the room as well, for a peer interview.  

For digital submissions Check the format based on delivery method: Ensure your resume reads well in multiple formats—digital (PDFs), ATS-scannable text, and print. Run tests to see how it looks in each form.  Do screenreaders or convert to plain text to see (or hear) what a computer-read version of your document turns out to say. Does it make sense? If not, rework it.  

Show your Work

As mentioned multiple times in this article, your resume is a tool for opening doors, so don’t let it be a dead end for the reader. Where do you keep your portfolio or where should they go to find more information about you if this resume piqued their interest? Don’t keep them guessing, give them access! Some things you may want to include on a modern resume:  

  • Links  
    • Github
    • LinkedIn Profile  
    • Blog or Portfolio
  • Personal Projects or Achievements section
    • Speaking engagements
    • Community Volunteerism
    • Open Source Projects you contribute to
  • References or Testimonials
    • While your references should be separate from your resume, don’t be afraid to list quotes from people about your work or link to reviews

Now, it’s your turn!  

What do you think? If you look at your resume, does it follow my suggestions of making yourself the Hero. leading with action, considering appropriate context, and showing your Work?  Where did I deviate from the rules, do you think it works for me, or not?  

On the flip side, what rules do you think I am missing?

I hope I’ve inspired you to update your resume and/or CV this month and to encourage your friends and colleagues to do the same! If you need help cleaning up your resume, you can find me on any of the social channels listed on my resume, or through Rising Tide if you want to pay me to just do it for you.  

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El Copeland

As Partner and Business Consultant at Rising Tide, I help organizations align culture with efficiency, bridging the gap between strategy and the everyday systems that make it work. I’ve spent my career leading diverse, cross-functional teams and building communities where people actually want to learn and collaborate. With roots in technology, education, user experience & design, and project management, I specialize in turning complex ideas into clear, actionable plans that keep both people and projects thriving.

Outside of work, you’ll usually find me weight-training, gardening, or rewatching Doctor Who with a cat in my lap.

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Chapter-by-Chapter Discussion Questions for The Go-Giver by Bob Burg: Chapter Seven - Rachel

In this chapter guide to “Rachel” from The Go-Giver, we explore what great coffee, storytelling, and human needs have in common. From “survive, save, serve” to Maslow and “meat computers,” this piece invites MSP leaders and service pros to rethink how they scale excellence without burning people...or the beans!
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About this Series

This discussion guide is part of Rising Tide’s Fall 2025 book club, where we’re reading The Go-Giver by Bob Burg and John David Mann.

If you’re just joining us, here are a few pages you’ll likely benefit from:

Chapter Summary

In Chapter 7, "Rachel," we learn more about Rachel and about the characteristics that Pindar finds valuable.

Discussion Questions

Use these open-ended prompts to guide reflection and conversation. Remember, there are no right answers!

  • How do you feel about the commentary about Pindar’s age? Do you know people who are younger than they seem? What characteristics contribute to that perception?
  • Can you relate to Rachel? Is her story believable? What do you think the authors seek to elucidate about her? What about Pindar’s view of her?
  • We’re yet again hearing Pindar described as a storyteller. What does that make you think the authors are trying to say about Pindar’s skill set?
  • Survive, save, and serve. Where do you find yourself landing? Where would you like to invest more?
  • What do you think is Rachel’s “secret” to good coffee? The author describes many aspects of her craft, surely it’s not just because she’s one-eighth Colombian!  

Rising Tide Input for your Consideration

  • Making coffee well is an interesting metaphor! There is so much care, precision, and repetition in making coffee, it’s as much a science as it can be considered an art.
    • Consider Starbucks beans: to produce a consistent product at a scale, they roast their beans very hard, eliminating the unique characteristics of a specific variety of coffee bean in lieu of a product that will hold up to their regularly heavy-flavored and sugared drinks. (See: Why Starbucks Coffee Has That Burnt Taste) Is it possible to truly scale excellence with care? Is there a limit?
  • Maslow’s Hierarchy of Needs suggests humans must have their basic needs met before they have the space to pursue “more advanced” needs.
    • If that’s too academic, El gave a talk at MSPGeekCon about how we’re all basically meat computers with Hardware, Software, and Networking built into us. Does that perspective change how you can handle other humans and even take care of yourself? (Watch part 1 of “The Care and Feeding of Meat Computers” here: https://youtu.be/yRcs5XYI8LQ?si=J3Q_VGenSHaKutOR)

About Rising Tide and our Book Club

Rising Tide helps MSPs and service-focused teams build better systems: the kind that align people with purpose.

Every Friday at 9:30 AM ET, we host Rising Tide Fridays as an open conversation for MSP owners, consultants, and service professionals who want to grow both professionally, technically, and emotionally. In Fall/Winter 2025, we’re walking through The Go-Giver, chapter by chapter.

If that sounds like your kind of crowd, reach out to partners@risingtidegroup.net for the Teams link.
Bring your coffee and curiosity…no prep required.

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Chapter-by-Chapter Discussion Questions for The Go-Giver by Bob Burg: Chapter One - The Go-Getter

At Rising Tide, we use book clubs not to read—but to listen, question, and practice curiosity. Join us as we unpack Chapter One of The Go-Giver by Bob Burg and John David Mann, using open-ended prompts to reflect on ambition, connection, and growth. Perfect for service-minded teams who want to slow down and think differently.
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About this Series

If you’ve already read Book Clubs, Conversations, and Curiosity, you know that at Rising Tide, we don’t host book clubs for the sake of reading. We use them as an excuse to talk, to listen, and to practice curiosity together.

The Go-Giver by Bob Burg and John David Mann is the first book that we've chosen to explore together in this way. Each week, we’re reading one short chapter together and using a few open-ended questions to spark real conversation: no lectures, no wrong answers, just reflection.

Below are our discussion prompts for Chapter One: “The Go-Getter.”

They’re written for teams like ours: busy, service-minded, sometimes too practical for their own good...who want to slow down long enough to notice what these stories have to teach.

How this guide is different from others you'll find online: We keep it chapter-focused. Every set of questions focuses only on the current chapter so there is no foreshadowing, no jumping ahead, no “we’ll get to that in Chapter 7.” The goal is to slow down and savor the smaller ideas that get lost when you rush to the big themes, and we're going to make sure that team members that are "behind" have enough data points to connect the dots and contribute even if they're not caught up to the current reading.

Use them however you like. Whether you’re reading along with us or just looking for a fresh team conversation starter, we hope these questions help you stretch a little, think differently, and see something new in yourself or your work.

Some Tips on how to use this Guide

  1. Keep it simple. No slides. No structured lessons. Read a question aloud, give a solid 10-second pause, sometimes you have to let the awkwardness of silence drive the conversation.
  2. Honor the one-chapter rule. No spoilers, no summaries! Stay inside the chapter or assigned reading. If someone raises a later theme, park it in a “Next Chapters” list and keep today focused. Similarly, don’t try to solve the book. Ask what this chapter made people notice or feel—nothing more.
  3. Actively include people who didn’t read and make space for quieter voices. Use prompts like, “From this idea alone, what stands out?” Curiosity doesn’t require homework. Explicitly ask: “Anyone who hasn’t shared want to weigh in?” Intentionally invite two voices before anyone speaks twice
  4. Time-box it. 15–30 minutes. One good discussion beats five rushed questions.
  5. Close with a single takeaway. Each person names one sentence, idea, or action they’re taking into the week. Log it. Revisit next time.

If you tweak or add questions, tell us at partners@risingtidegroup.net. We’ll keep improving this tool for other MSP teams.

Chapter One Discussion Questions and Observations

Chapter One Summary

In this chapter, we meet Joe, a go-getter who doesn't seem to be getting what he's going for. We are also introduced to his coworkers: Melanie and Gus, who help connect him with Pindar, or the Chairman, who agrees to tell Joe the huge trade secret that will surely be his key to success.

Chapter One Questions

  • How would you describe or define a go-getter?
  • Is it a good or bad thing? Why?
  • Do you consider yourself a go-getter?
  • Do you know people like Joe, Gus, or Melanie? What do you think of them as people or colleagues?
  • Why do you think the authors chose the name Pindar for the Chairman?
  • What do you think Pindar's conditions are going to be?

Chapter One Observations from the Rising Tide Team

  • Being a Go-Getter isn’t a bad thing!
  • It’s important to remember that the authors of this book are likely flattening the depth of characters into caricatures to more cleanly get the point of their story across. This is important to remember because rarely in life will the humans you interact with be the fulfillment of the assumptions you make about them.
  • Pindar is the name of a Greek poet who wrote odes of Victory. https://en.wikipedia.org/wiki/Pindar. Does this mean we can expect victory for Joe?
Creatures of a day! What is anyone?
What is anyone not? A dream of a shadow
Is our mortal being. But when there comes to men
A gleam of splendour given of heaven,
Then rests on them a light of glory
And blessed are their days. (Pindar, Pythian 8)

Join the Conversation

Want to hang out in these conversations with the Rising Tide team? We meet Fridays at 9:30 AM ET to talk through important business, technological, and communal developments, and for the next 14ish weeks, The Go-Giver! If you’re an MSP owner, consultant, or service professional who wants to grow your team’s emotional intelligence alongside your technical skill, you’re welcome here.

Reach out to partners@risingtidegroup.net for the Rising Tide Fridays Teams link. Bring your coffee and curiosity: no prep required.

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Book Clubs, Conversations, and Curiosity

Curiosity isn’t taught; it’s practiced. At Rising Tide, we build a culture where curiosity fuels both technical and personal growth. Through team discussions, shared learning, and a book club centered on The Go-Giver by Bob Burg and John David Mann, we explore how better questions lead to better people, better work, and better service.
Read post

Like many MSPs, Rising Tide invests in our people through access to books, trainings, conferences, and certifications. At its core, this is not education for education’s sake: rather, we believe the best technical work starts with curiosity, and we consistently seek ways to foster curiosity as a skill. You see, we think the best solutions come not just from curiosity about technology, but curiosity about each other, about our clients, and about our community. We want to be known as people who ask better questions, understand others' perspectives with clarity, and are always hungry for more. We believe that personal growth will always drive technical and professional success for our team, and as a result, our clients.

Curiosity is not something you learn from an SOP, a certification, or a conference.

So how does a business foster curiosity? Curiosity is not something you learn from an SOP, a certification, or a conference. It’s something you develop by creating the time and space for yourself and your people to feel safe to speak up, to ideate, to build, and to iterate.

We are doing our best to build a culture of curiosity and progress in as many ways as possible, not just through structured education, but in choosing tools, conversations, and activities where we can intentionally seek to learn from and about each other and the world around us. The last part is very important at a core level: we believe every person brings a different background, toolkit, and perspective that strengthens and deepens our own, even — or especially! — when we disagree.

every person brings a different background, toolkit, and perspective that strengthens and deepens our own, even — or especially! — when we disagree.

As a fully remote team of 6, this can be pretty difficult to do since we can’t go out for lunch or have regular physical touchpoints other brick-and-mortar businesses may enjoy. So, one of the standard ways we cultivate this is through scheduled daily and weekly team conversations where we review customer issues, books or videos, conferences attended, or other interesting things we’ve seen that we want to share.

Most recently, we chose to essentially start a book club where we would read The Go-Giver by Bob Burg, together, and to invite clients and friends to review it with us on a weekly call. It was important to us that as a team expectation, we should make sure no one felt the demand too great on top of weekly work expectations. Thus, we decided on reading one chapter (7-10 pages) a week, to make sure that it felt accessible to everyone. (Reading ahead is absolutely allowed and encouraged, but we will only discuss one chapter a week!)

how do you allow for people to join in the conversation even if they didn’t get a chance to read?

The next question for a book club is: how do you facilitate conversation in a way that allows for people to share what was meaningful to them, or to join in the conversation even if they didn’t get a chance to read? In preparing for our book meetings, I sought out online resources with simple chapter-by-chapter discussion questions. However, as a very easy read, it seemed that most questions online covered concepts that spanned multiple chapters, which encouraged reading ahead and missing perhaps some smaller ideas worth savoring in each chapter.

Honestly, we figure we’re not alone in this desire to have simple questions and to walk carefully through conversations, so we've decided to share our own discussion questions, chapter-by-chapter! These questions are written without consideration for future chapters of the book and are meant to help bring in conversation about the topics and themes specifically covered in the given chapter. These questions are open-ended and if you’re facilitating, we encourage you to take the stance of no-wrong-answers, just as an impartial listener. You never know what perspectives or fresh ideas may come out of conversation.

Check out The Go-Getter Chapter One Discussion Questions here.

We’ll continue to add discussion questions and commentary on the book club as we move forward. Next things I’d like to try is to offer facilitation to a team member who has read ahead, to help them stretch their muscles of asking questions and building conversations. What other ideas should we tie in?

Join the Conversation

Want to hang out in these conversations with the Rising Tide team? We meet Fridays at 9:30 AM ET to talk through important business, technological, and communal developments, and for the next 14ish weeks, The Go-Giver! If you’re an MSP owner, consultant, or service professional who wants to grow your team’s emotional intelligence alongside your technical skill, you’re welcome here.

Reach out to partners@risingtidegroup.net for the Rising Tide Fridays Teams link. Bring your coffee and curiosity: no prep required.